COHA by Travel Supplies
Travel Supplies is a Singapore-based company that provides quality luggage to travelers predominantly based in South East Asia. While Travel Supplies is established as a brand selling products in the budget to mid-range price point, they have sights on targeting an audience with a bigger spending power, who are willing to pay a premium for a product that represents themselves and their lifestyle.
With that in mind, a brand strategy was concocted to address this exact issue by establishing a sister brand capable of meeting the target market’s expectations.
With traveling in mind, the logo is designed to resemble coconut trees, for a relaxed and natural look.
The name ‘COHA’ too, when spoken mimics the sound of someone exhaling after drinking a carbonated drink, further creating the mood of relaxation. ‘COHA’ is also an acronym for co-habitat. A reminder of the brand’s ambition of becoming a global citizen.
